I help you articulate essential narratives that flourish your career or your organisation.

Having taken to writing & public speaking in my teens, I pursued my career in brand strategy. I learned that I excelled at helping brands uncover their essence and in over 15 years, helped Coke, Kellogg's, Danone etc.

During my MBA, I found my second calling: helping career changers reframe their narratives to drive career success. So I pivoted to a career as a visiting professor in executive education and have enabled 3500 career changers in world leading MBA programs: LBS, IMD, Esade etc.

I've found a love for stories and learned that mythology offers maps, systems and methods for individual & collective flourishing.

What brings it all together? Each organisations & individuals has a unique essence that drives effective action & communication: a red thread.

I help you find your red thread.