Get your story straight.
Build mythic organisations.

Built For Business Leaders Launching or Re-Launching a Brand

10+ years in brand strategy for Coca-Cola, Kellogg's, Unilever + more
20+ brands launched or re-launched globally

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Some previous clients

Your organisation is mythic when it:

Connects with people inside and out

Shows your organisation's authenticity

Stands for something, bigger than itself

For Business & Brand Leaders

Articulate your organisation's key narratives to build a differentiated brand that resonates inside and out

Classical Brand Strategy + Culture Stories = Organisational Myth Building

Step 1

Sense Making

The goal: Identify an underlying pattern that speaks your organisation's truth, resonates with audiences and stands out in the market. AKA: Finding your red thread.

Entails: Internal stakeholder interviews, customer interviews, relevant other research.

How I work: Ask questions that haven’t been asked before

Step 2

Narrative Articulation

The goal: Define the core narrative frame to build going forward

Entails: Articulating the clarity into possible directions to frame your organisation’s story

How I work: Word magic to say something that hasn’t been said before

Step 3

Meaning Building

The goal: Clear direction to build your brand long-term

Entails: Define key narratives & assets that drive your brand’s identity & direction. Including but not limited to: Strategy Statement, Positioning Statement, Internal Leadership Presentation, Briefing for creative asset builders, Alignment with agency partners, Your who-what-why-how

What I do: Apply legacy frameworks on your redefined narrative

“Next time we need a creative strategy, we're just gonna call you”

Creative Strategy Director, EMEA

Coca-Cola

“ Vishal has supported us on Coca-Cola, Kellogg’s, Unilever and more. I find he distills complex challenges into a precise & accurate direction that we can build on. Add to that he’s business driven and a great presenter. A real asset you can count on”

Gustavo Martinez

Chief Growth Officer, NewLink; Former CEO JWT Global

""Before Vishal, we lacked a clear value proposition at Planteka. His narrative work provided us focus and direction. His perspectives go beyond branding, and inform our investor pitches, business & product strategy. Great to have him onboard"

Sanitha Alam, Founder, CEO

Planteka

"Vishal helped me define my brand. I started with nothing and the result was far more authentic and powerful than I could have imagined. Couldn’t have done it without him.”

Chris McKnoulty, Founder

Lucid Property Investments

"Beyond our expectations! When we lose sight of things, our team brings us back on track, with insights from our work with Vishal. We’ve even used his deck to onboard people and enrich our investor conversations"

Founder & CEO

American FinTech Startup

Find your red thread.
Live your highest story.

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